Jesse Neal

Global Executive Producer & Fractional Experiential Leader

Qiddiya Gaming Global Tour; Boston, Dallas, Cologne, Vegas, Tokyo, Busan

Client: MAS

OneOneFour Productions Support: Integrated Leadership; MAS brought on OneOneFour Productions as a partner for an executive level producer to manage teams across all workstreams and across 4 different countries with 7 activations.

Project Scope : Creative development for all physical elements, technical production and content, content development of assets,, conference management, timeline and budget management, fabrication of all booths, technical & interactive integration.

Summary: The Qiddiya Gaming Tour was to introduce players to Qiddiya Gaming to seed information about Qiddiya City; a city that did not yet exist, but that is integrating and considering all things gaming as planning and construction get underway. Qiddiya secured sponsorships with some of the largest gaming conferences in the world and MAS ensured that they showed up in a big way to show attendees what IRL gaming will look like. Across all activations we engaged 54,000+ players and were able to introduce them to the world of Qiddiya Gaming.