Jesse Neal

Global Executive Producer & Fractional Experiential Leader

GM Forward 2025, NYC

Client: General Motors

Agency: MAS

OneOneFour Productions Support: Integrated Leadership; MAS brought on OneOneFour Productions as a partner for an executive level producer to lead the charge, managing timelines and stakeholders, as well as budget and production across all workstreams.

Project Scope : Technical production of the stage (not stage design or fabrication) and content, content development of stage assets, livestream & pre-records, demo strategy and content development, fabrication of all demo elements.

Summary: GM Forward was a one of a kind event to re-introduce GM to the press and by extension, the public. This press only event was like nothing else GM has ever done. The highest level executives, including Mary Barra (CEO), Mark Reuss (President), and Sterling Anderson (Chief Product Officer) were all on stage together to present the vision for GM’s future. We worked hand in hand with the internal GM battery, AV (autonomous vehicle), home energy, and AI teams to conceptualize, design, build and execute across 5 different demo experiences for the press to engage with after the stage show wrapped.